“Ought to” transmits a strong need or a moral obligation, so apply it when there’s a reason behind your advice.   In business English, «ought to» conveys a sense of duty, making it ideal for recommendations when there’s a solid reason behind what you say. Please read these examples:

  • “You ought to help your team when they need you.”


  • “Managers ought to provide regular feedback to employees so as to foster continuous improvement.”


  • “Workers ought to engage in English language training to enhance their communication skills.”


  • “We ought to finish the project today. Tomorrow we’ll be too busy with meetings.”


However, please be aware that “ought to” could sometimes sound aggressive.  If you feel you could offend your listener use “should”, which is not so strong, as in this sentence: “You should leave home earlier if you want to avoid rush-hour traffic”.

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