Don’t be too abstract

Readers find data helpful so support ideas with facts.

Say “Last year we faced three competitors in our sector; this year we face five”.

Don’t say “Competition in our sector has increased considerably” because it is not clear enough.

Say “Our X line has sold 30,000 more units than our Y line”.

Don’t say “Some lines are doing better than others” because it does not give us useful information.

Reality is always easier to understand than vague approximations so try to include facts whenever you can.

Read Andrew’s book on how to improve your business English here: