English for Business Blog

Get the phone message right!

Get the phone message right!

It’s slightly past 6PM when I call one of our clients because their teacher has been held up in a traffic jam and will arrive late for her in-company class. Nobody answers, but I do hear their recorded message, which has several errors and definitely projects the...

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Explain Ideas Indirectly

Explain Ideas Indirectly

Tony works at a startup that’s developing a wristband that can instantly identify and count bacteria in blood. He begins his product description with these words: “A miniature X-ray sensor scans autoinducers and phenotypes…” I soon realise that Tony has a problem. He...

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